Publisher: Redfame Publishing   (Total: 7 journals)   [Sort by number of followers]

Showing 1 - 7 of 7 Journals sorted alphabetically
Applied Economics and Finance     Open Access   (Followers: 14)
Applied Finance and Accounting     Open Access   (Followers: 9)
Business and Management Studies     Open Access   (Followers: 16)
Intl. J. of Social Science Studies     Open Access   (Followers: 16)
J. of Education and Training Studies     Open Access   (Followers: 3)
Studies in Engineering and Technology     Open Access  
Studies in Media and Communication     Open Access   (Followers: 15, SJR: 0.401, CiteScore: 1)
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Business and Management Studies
Number of Followers: 16  

  This is an Open Access Journal Open Access journal
ISSN (Print) 2374-5916 - ISSN (Online) 2374-5924
Published by Redfame Publishing Homepage  [7 journals]
  • Analysis of the Impact of the GDPR on Third-Party Risk Management Programs
           and Related Recommendations for Domestic as Well as International
           Corporate World

    • Authors: Lucie Andreisová
      Pages: 1 - 11
      Abstract: The General Data Protection Regulation (hereinafter also the “GDPR”) has imposed several new rules on organisations (business companies) to protect EU individuals’ personal data. Organisations that are data controllers or data processors need to have assurance that their third-party suppliers/vendors as well as sub-contractors comply with applicable GDPR requirements – in other words, they are now responsible for personal data managed by their third-parties. The question however remains, whether and how they are ready to manage this in their business practice' Compliance with the above indicated GDPR requirements comprises of a specific methodical approach that should be carefully integrated into the existing third-party risk management programs. The success of this integration builds on several crucial considerations. Before weighing those, it is important to understand how GDPR (Article 28 in particular) places new requirements on suppliers/vendors and affects the overall third-party relationships. Considering the above, this paper discusses the specific GDPR requirements which were enacted to strengthen companies’ third-party risk management processes and includes a set of practical recommendations on how to establish/amend such programs in the corporate world.
      PubDate: 2020-01-10
      DOI: 10.11114/bms.v6i1.4683
      Issue No: Vol. 6, No. 1 (2020)
       
  • Immune-Boosting Functional Foods: A Potential Remedy for Chinese Consumers
           Living Under Polluted Air

    • Authors: Lei Cong, Miranda Mirosa, William Kaye-Blake, Phil Bremer
      Pages: 12 - 27
      Abstract: The deterioration of air quality in China has resulted in many people looking for remedies to counteract the impact that air pollution is perceived to be having on their health. As the importance of diet on immune health is becoming increasingly well recognised, a narrative literature review was undertaken to elucidate Chinese consumers’ acceptance of functional food products designed to help the immune system recover from pollution-driven impact and to assess their market potential. Consumers’ attitude towards immune-boosting functional foods were mainly positive, with scientific validation being important in determining the credibility of a product. This was despite the fact that the effectiveness of the functional food products currently in the market that purported to be remedies for pollution-driven impacts on the lung did not appear to be supported by scientific evidence. Numerous studies have reported functional foods could provide a wide range of benefits to immune health, including helping pollution-driven immune issues. This review highlights the market demand for effective and scientifically-proven functional food products that help Chinese consumers’ immune system recover from the impact of air pollution.
      PubDate: 2020-01-10
      DOI: 10.11114/bms.v6i1.4624
      Issue No: Vol. 6, No. 1 (2020)
       
  • Are Technological Terms Seductive' The Effect of Technological Terms
           on Persuasion

    • Authors: Keli Saporta
      Pages: 28 - 49
      Abstract: Most claims in marketing communication take the form of causal claims stating that using a certain product (the cause, e.g., "Fresh Air, the electronic device") produces a certain benefit (the effect, e.g., "purifies the air at home"). Marketers acknowledge (and studies show) that providing an explanation on the mechanism by which the product produces the effect fosters persuasion. Yet, instead of providing the specific mechanism (e.g. "it purifies the air at home by reducing dust parcels in the air"), they often use general technological terms. Thus, instead of explaining, "Fresh-Air purifies the air at home by reducing dust particles in the air," they "explain" that the product purifies the air by "applying a new algorithm." We call explanations that use general technological terms pseudo explanations, because they follow the same structure, but they lack the crucial element that enables persuasion—they are not content specific.Although using pseudo explanations is a common practice in marketing, no studies have examined if they affect persuasion. In two studies, we exposed participants to causal claims for various products in several formats, and asked them to indicate the probability that they would purchase the product if they needed it. Generally, results show persuasion was the same for pseudo explanations as for the claim alone, when both were less persuasive than mechanistic explanations.Consumers are sensitive to the fact that pseudo explanations do not really explain the mechanism. Thus, whereas pseudo explanations do not affect persuasion, mechanistic explanations do.
      PubDate: 2020-02-18
      DOI: 10.11114/bms.v6i1.4723
      Issue No: Vol. 6, No. 1 (2020)
       
 
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