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Publisher: CCSE   (Total: 41 journals)   [Sort by number of followers]

Showing 1 - 41 of 41 Journals sorted alphabetically
Applied Physics Research     Open Access   (Followers: 6)
Asian Culture and History     Open Access   (Followers: 15)
Asian Social Science     Open Access   (Followers: 8)
Cancer and Clinical Oncology     Open Access   (Followers: 6)
Computer and Information Science     Open Access   (Followers: 14)
Earth Science Research     Open Access   (Followers: 9)
Energy and Environment Research     Open Access   (Followers: 12)
Engineering Management Research     Open Access   (Followers: 7)
English Language and Literature Studies     Open Access   (Followers: 20)
English Language Teaching     Open Access   (Followers: 31)
Environment and Natural Resources Research     Open Access   (Followers: 7)
Environment and Pollution     Open Access   (Followers: 12)
Global J. of Health Science     Open Access   (Followers: 10, SJR: 0.416, CiteScore: 1)
Higher Education Studies     Open Access   (Followers: 58)
Intl. Business Research     Open Access   (Followers: 7)
Intl. Education Studies     Open Access   (Followers: 10)
Intl. J. of Biology     Open Access   (Followers: 2)
Intl. J. of Business and Management     Open Access   (Followers: 21)
Intl. J. of Chemistry     Open Access   (Followers: 12)
Intl. J. of Economics and Finance     Open Access   (Followers: 16)
Intl. J. of English Linguistics     Open Access   (Followers: 12)
Intl. J. of Marketing Studies     Open Access   (Followers: 20)
Intl. J. of Psychological Studies     Open Access   (Followers: 5)
Intl. J. of Statistics and Probability     Open Access   (Followers: 5)
J. of Agricultural Science     Open Access   (Followers: 12)
J. of Education and Learning     Open Access   (Followers: 3)
J. of Educational and Developmental Psychology     Open Access   (Followers: 17)
J. of Food Research     Open Access   (Followers: 3)
J. of Geography and Geology     Open Access   (Followers: 15)
J. of Management and Sustainability     Open Access   (Followers: 8)
J. of Materials Science Research     Open Access   (Followers: 8)
J. of Mathematics Research     Open Access   (Followers: 6)
J. of Molecular Biology Research     Open Access   (Followers: 3)
J. of Plant Studies     Open Access   (Followers: 1)
J. of Politics and Law     Open Access   (Followers: 11)
J. of Sustainable Development     Open Access   (Followers: 22)
Mechanical Engineering Research     Open Access   (Followers: 17)
Modern Applied Science     Open Access   (Followers: 2)
Network and Communication Technologies     Open Access   (Followers: 4)
Review of European Studies     Open Access   (Followers: 11)
Sustainable Agriculture Research     Open Access   (Followers: 3)
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International Journal of Marketing Studies
Number of Followers: 20  

  This is an Open Access Journal Open Access journal
ISSN (Print) 1918-719X - ISSN (Online) 1918-7203
Published by CCSE Homepage  [41 journals]
  • Competitive Advantage of GCC Date Palm Sector in the International Market:

    • Authors: Aymen Frija, Boubaker Dhehibi, Mohamed Ben Salah, Aden Aw-Hassan
      First page: 1
      Abstract: In the GCC countries, date-palm sector is strategically important for the economic, social and environmental development. Therefore, markets globalization has had a huge impact on the comparative advantages of date exports from the GCC countries, highlighting a new range of necessary determinants for competitiveness of these countries on the international date palm date market. The current study is conducted in the framework of the “Development of sustainable date palm production systems in the GCC countries of the Arabian Peninsula” project funded by the Gulf Cooperation Council (GCC) and led by the International Center for Agricultural Research in the Dry Areas (ICARDA), and aims to provide updated estimates of competitiveness indicators of the GCC countries on the international market of date palm.The study starts by a summary description of updated figures concerning date’s production, yields, and consumption trends of the different GCC countries. This first part of the research paper also includes a presentation of the date trade matrix (destinations of exports and imports) of the considered countries. In a second part of this section, a set of competitiveness indicators were calculated to better reflect on the date trade balances performances of each of the GCC countries. The measures of competitiveness indicators conducted in this paper include: i) the Market Share (MS); ii) the Revealed Comparative Advantage (RCA); and iii) the Trade Balance Index (TBI). The Market share indicator was used to identify size advantages and the degree of specialization of a given country on the international market of a given commodity. The RCA has been defined as a measure of performance of international trade competitiveness of a given country for a given commodity. The TBI is used to analyze whether a country has specialization in export (as net-exporter) or in import (as net-importer) for a specific group of products. Data from both FAOSTAT and UN COMTRADE sources was used for the calculation of these indicators. Empirical findings show that GCC and North African countries are holding more than 70% of the international market of dates. The sum of market shares of the 6 GCC countries was about 30% of the international date market during 2015. This is showing that these countries together have strong potential for dominating the international date market. In terms of growth, it was clear that all GCC countries, including the least present on the international market are progressing quite positively with increasing shares from one year to another. In terms of RCA, the highest RCA value was recorded for Saudi Arabia (KSA). It was for about 43.5 in 2013, indicating that the country date export share for 2013 is 43.5% higher than its share in total world export of agricultural goods. Finally, TBI results show the existence of structural differences between KSA and UAE in terms of dates export and import patterns. These two countries are both the main players in date export in the GCC area. However, even though UAE is a net exporter of date palm, which its TBI is much lower than the TBI of KSA, showing that UAE is also importing a higher proportion of its exported dates compared to KSA. The date trade patterns among the GCC countries shows that there is a wide scope of coordination between the different trade strategies of these countries, through specialization and division of tasks. This can generate important opportunities for gaining more weight on the world market of dates.
      PubDate: 2017-11-28
      DOI: 10.5539/ijms.v9n6p1
      Issue No: Vol. 9, No. 6 (2017)
  • Should Polytechnics Rely Solely on International Agents to Recruit
           International Students' A Case Study in New Zealand

    • Authors: Shaohua Yang, M. Akhtaruzzaman
      First page: 14
      Abstract: The aim of this paper is to investigate whether polytechnics should rely solely on international agents to recruit international students or not. To analyse the use of agents to recruit international students by tertiary institutions in New Zealand, this study attempts to find effectiveness and shortcomings of using international agents as a marketing strategy in recruiting international students. Though marketing strategies of marketing higher education is not new to the Anglo-Saxon countries (UK, US, and Australia), however, such marketing strategies of tertiary institutions in New Zealand have not been examined empirically. Deductive method of research was adopted and a total of 150 international students who studied at undergraduate and postgraduate level in a polytechnic in the Bay of Plenty in New Zealand participated in the research. The empirical findings of the research suggest that most international students relied on international agents for visa application and for enrolment process. A significant concern that a large proportion of the international students pointed to is the information mismatch between the promises by the agents and the reality that the international students faced here in New Zealand. It is suggested that relying solely on international agents to recruit international students might not be a sustainable marketing strategy for the tertiary institutions and other marketing strategies needs to be explored as well. Several policy implications in marketing strategy of higher education are also suggested in this study. 
      PubDate: 2017-11-28
      DOI: 10.5539/ijms.v9n6p14
      Issue No: Vol. 9, No. 6 (2017)
  • Impact of TV Advertising on Children’s Food Choices

    • Authors: Ayda Sabaghzadeh Tousi, Zelha Altinkaya
      First page: 24
      Abstract: This research emphasizes on the impact of TV advertising on children’s food choices. For this reason, a questionnaire was prepared and focused on Food Advertisement, TV Advertisement, School Advertisement, Musical Advertisement, Children’s Consumption Attitudes and analysis children’s opinions who are aging from 8 to 11 years old from primary school. In a college in Avcilar—Istanbul was chosen for the survey area. This study is proposed to discover the effect of TV food advertising on children as a target group. This survey will make use of statistical techniques Hypothesis was conveyed to show the significance ANOVA and factor analysis used. Also, SPSS statistical tool used for analyzing hypothesis.Results show that all of the four factors, food advertisement, TV advertisement, musical advertisement and musical advertisement affects the children’s food consumption behavior, the results emphasis on the reality of this hypothesis and its true, and importance of it and also show that in this research obtained the result which wanted. However, regression equation can be used to estimate. In this case, according to regression analysis, TV Advertisement and Musical Advertising can be used to estimate children’s food consumption behavior scores. 
      PubDate: 2017-11-28
      DOI: 10.5539/ijms.v9n6p24
      Issue No: Vol. 9, No. 6 (2017)
  • The Influence of Offline, Online Media and Counterfeit Awareness among
           Non-Perishable and Non-Food Products in Ghana

    • Authors: Abraham Yeboah, Vida Owusu-Prempeh, Samuel Adjei
      First page: 31
      Abstract: Previous research has shown that counterfeit activity causes major losses to individuals and country’s economy in the global market. This is as a result of less awareness being created across various markets. The study introduced an integrated cognitive behavioural theory in order to advance knowledge in such dimension. The aim of this research study is to investigate the influence of offline, online media and counterfeit awareness among non-perishable and non-food products in Ghana. The research mainly assessed offline media such as, television, radio, newspaper, and billboard, as well as online media such as, facebook, linkedIn, whatsapp, and twitter. A sample of 196 respondents was employed using convenient selection method. A self-completed 5 point Likert structured questionnaire survey was the data collection instrument used. The data collected were computed and analysed by multiple regression to determine the significant association between the variables involved in this study. The overall results of the offline media variables revealed that, only radio is found significant association with counterfeit awareness among non-perishable and non-food products in Ghana. Among the variables that are rejected with no significant association with counterfeit awareness involved television, newspaper and billboard. With regard to the results of online media, all the variables were rejected with no significant association with counterfeit awareness among non-perishable and non-food products in Ghana, involved facebook, linkedin, whatsapp and twitter. The study recommends that consequences about using counterfeit product should be explored to ascertain its effect.
      PubDate: 2017-11-28
      DOI: 10.5539/ijms.v9n6p31
      Issue No: Vol. 9, No. 6 (2017)
  • The Effect of Packaging Attributes on Consumer Buying Decision Behavior in
           Major Commercial Cities in Ethiopia

    • Authors: Getie Andualem Imiru
      First page: 43
      Abstract: Due to increasing self-service and changing consumers’ lifestyle, the interest in package as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. The objective of this survey was to examine the effect of packaging attributes on consumer buying decision behavior. A total of 384 questionnaires were distributed to standard supermarkets in Addis Ababa and other major cities in Ethiopia. Only 369 questionnaires were returned at the end of the data collection process, which gave the response rate of 96 per cent. However, during the data cleaning only 362 were usable and used for the subsequent statistical analysis. Data collected were analyzed using correlation and regression. Innovation has the strongest effect on cereal food purchase decision (0.392) followed by printed information (0.193), background image (0.168) and font size (0.168). However, there were no significant relationships between packaging color (-0.054) and packaging materials (0.016) in the purchase decision of the cereal packaged food. Ethiopian consumers do not give weight to packaging color and the quality of the packaging material. The findings of this survey will be used to make recommendations to marketers to enhance their level of insight about consumers buying decisions. However, there were no significant relationships between packaging color and packaging materials in the purchase decision of the cereal packaged food.
      PubDate: 2017-11-28
      DOI: 10.5539/ijms.v9n6p43
      Issue No: Vol. 9, No. 6 (2017)
  • An Analysis of Third Party Logistics’ Performance and Customer

    • Authors: Buket ÖZOGLU, Arzum BÜYÜKKEKLIK
      First page: 55
      Abstract: Althought all over the world 3PL service providers has been an emerging demand; it is a developing business for Turkey. The main aims of this study are to identify of the logistics performance dimensions and to explore the impact of 3PL service providers’ performance dimensions on the customer loyalty. Data has been collected from manufacturers which is the most important customers of 3PL service providers. The results of the study showed that logistics performance is a three dimensional structure; (i) cost performance, (ii) operational performance and (iii) relationship performance which explain 76% of logistics performance. These three dimensions have almost equal and positive impact on customer loyalty. Logistics performance explains an important part of customer loyalty, corresponding to 48% of variance. Cost performance (b=0.476) has the greatest positive and significant impact on customer loyalty. Operational performance (b=0.394) and relationship performance (b=0.349) have the positive and significant impact on customer loyalty. 
      PubDate: 2017-11-28
      DOI: 10.5539/ijms.v9n6p55
      Issue No: Vol. 9, No. 6 (2017)
  • Generating and Assessing Consumer’s Innovation Adoption through Consumer
           Innovativeness, Innovation Characteristics and Perceived Brand

    • Authors: Alev Kocak Alan, Ebru Tumer Kabadayi, Selen Bakis, Yesim Can, Melih Can Sekerin
      First page: 68
      Abstract: Concerning the digitalism, globalization and competition; offering innovative products or services starts to become a critical issue for banks. Banks adapt its technological infrastructure for mobile banking applications to serve in more efficient and valuable way to their existing and potential customers. Unlike with the western countries, mobile technologies usage in developing countries have skipped lots of steps and become so popular. So for, one of the emerging market was chosen for the data collection and data were collected via internet survey with 451 participants. The effects of innovation characteristics (compatibility, ease of use, perceived usefulness, observability, perceived risk), consumer innovativeness and consumer perceived brand innovativeness on consumer innovation adoption were investigated in a holistic model. The results suggested that innovation characteristics had the most impact on consumer innovation adoption. Among these characteristics, compatibility and observability were most influential factors. Consumer innovativeness also affected adoption of innovations. However, contrary to the expectations, consumer perceived brand innovativeness’ effect on adoption was not supported. Future research directions and managerial implications were also given.
      PubDate: 2017-11-29
      DOI: 10.5539/ijms.v9n6p68
      Issue No: Vol. 9, No. 6 (2017)
  • The Role of Internal Customer in Improving the Quality of Hotel Services
           in Jordan: A Case Study of the Marriott International Hotel in Amman

    • Authors: Ali Falah Al-Zoubi, Mazen Alomari
      First page: 82
      Abstract: The present study aims to examine the role of internal customer in improving the quality of hotel services in order to provide distinguished and high-quality hotel services seeking to gain the satisfaction of the hotel customers in the light of local and international competition. This study also focused on the internal customer represented by hotel staff from various levels of employment through a set of independent variables such as selection, training, motivation and participation in decision making for improving the quality of hotel services. The sample of this study includes all directors (13) and employees (44) from different parts of the Marriott International Hotel in Amman. The study instrument was designed as a questionnaire for collecting data which consisted of (35) paragraphs according to five- dimensional scale of Likert. In addition, this study used Statistical Package for the Social Sciences (SPSS) to test the hypotheses. The most important findings and recommendations of the present study were that the management officials of the Marriott International Hotel in Amman should develop their knowledge and skills in terms of interest in the internal customers and gain a future vision to determine their needs of human resources and that there is a significant positive relationship between the role of internal customer and the improvement of the quality of hotel services.
      PubDate: 2017-11-29
      DOI: 10.5539/ijms.v9n6p82
      Issue No: Vol. 9, No. 6 (2017)
  • Reviewer Acknowledgements for International Journal of Marketing Studies,
           Vol. 9, No. 6

    • Authors: Alyssa Sun
      First page: 96
      Abstract: Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 9, No. 6, 2017.
      PubDate: 2017-11-29
      DOI: 10.5539/ijms.v9n6p96
      Issue No: Vol. 9, No. 6 (2017)
School of Mathematical and Computer Sciences
Heriot-Watt University
Edinburgh, EH14 4AS, UK
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Fax: +00 44 (0)131 4513327
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