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Publisher: Project MUSE   (Total: 293 journals)

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Showing 1 - 200 of 293 Journals sorted alphabetically
Ab Imperio     Full-text available via subscription   (Followers: 2, SJR: 0.35, CiteScore: 0)
Advertising & Society Review     Full-text available via subscription   (Followers: 12)
African Economic History     Full-text available via subscription   (Followers: 11, SJR: 0.123, CiteScore: 0)
Alabama Review     Full-text available via subscription  
American Annals of the Deaf     Full-text available via subscription   (Followers: 13, SJR: 0.29, CiteScore: 1)
American Book Review     Full-text available via subscription   (Followers: 9, SJR: 0.101, CiteScore: 0)
American Catholic Studies     Full-text available via subscription  
American Periodicals : A J. of History, Criticism, and Bibliography     Full-text available via subscription   (Followers: 7, SJR: 0.145, CiteScore: 0)
American Studies     Full-text available via subscription   (Followers: 21)
Anales Galdosianos     Full-text available via subscription  
Anthropological Quarterly     Full-text available via subscription   (Followers: 60, SJR: 0.461, CiteScore: 1)
Appalachian Heritage     Full-text available via subscription   (Followers: 4)
Archives of Asian Art     Full-text available via subscription   (Followers: 9, SJR: 0.114, CiteScore: 0)
Arizona J. of Hispanic Cultural Studies     Full-text available via subscription   (Followers: 3)
Arizona Quarterly: A J. of American Literature, Culture, and Theory     Full-text available via subscription   (Followers: 15, SJR: 0.101, CiteScore: 0)
Arthuriana     Full-text available via subscription   (Followers: 4, SJR: 0.1, CiteScore: 0)
ASEAN Economic Bulletin     Full-text available via subscription   (Followers: 5)
Asia Policy     Full-text available via subscription   (Followers: 7, SJR: 0.299, CiteScore: 1)
Asian Bioethics Review     Full-text available via subscription   (Followers: 3, SJR: 0.113, CiteScore: 0)
Asian Music     Full-text available via subscription   (Followers: 12)
Asian Perspectives     Full-text available via subscription   (Followers: 9, SJR: 0.376, CiteScore: 0)
Asian Theatre J.     Full-text available via subscription   (Followers: 5, SJR: 0.11, CiteScore: 0)
AUDEM : The Intl. J. of Higher Education and Democracy     Full-text available via subscription   (Followers: 10)
Azalea: J. of Korean Literature & Culture     Full-text available via subscription   (Followers: 4)
Biography     Full-text available via subscription   (Followers: 17, SJR: 0.13, CiteScore: 0)
Black Women, Gender & Families     Full-text available via subscription   (Followers: 14)
Brookings Trade Forum     Full-text available via subscription   (Followers: 3)
Brookings-Wharton Papers on Financial Services     Full-text available via subscription   (Followers: 3)
Brookings-Wharton Papers on Urban Affairs     Full-text available via subscription   (Followers: 6)
Buddhist-Christian Studies     Full-text available via subscription   (Followers: 5)
Buildings & Landscapes: J. of the Vernacular Architecture Forum     Full-text available via subscription   (Followers: 14, SJR: 0.101, CiteScore: 0)
Bulletin of Medieval Canon Law     Full-text available via subscription   (Followers: 3)
Bulletin of the Comediantes     Full-text available via subscription   (Followers: 2, SJR: 0.1, CiteScore: 0)
Calíope : J. of the Society for Renaissance and Baroque Hispanic Poetry     Full-text available via subscription   (Followers: 1)
Canadian Ethnic Studies     Full-text available via subscription   (Followers: 2)
Canadian J. of Information and Library Science     Full-text available via subscription   (Followers: 301, SJR: 0.247, CiteScore: 0)
Canadian J. of Linguistics / La revue canadienne de linguistique     Full-text available via subscription   (Followers: 9, SJR: 0.109, CiteScore: 0)
Canadian J. of Philosophy     Full-text available via subscription   (Followers: 19, SJR: 0.758, CiteScore: 1)
Canadian Review of Comparative Literature / Revue Canadienne de Littérature Comparée     Full-text available via subscription   (Followers: 11, SJR: 0.102, CiteScore: 0)
Canadian Theatre Review     Full-text available via subscription   (Followers: 3, SJR: 0.124, CiteScore: 0)
Caribbean Studies     Full-text available via subscription   (Followers: 11)
Catholic Historical Review     Full-text available via subscription   (Followers: 14, SJR: 0.1, CiteScore: 0)
Cervantes : Bulletin of the Cervantes Society of America     Full-text available via subscription   (Followers: 2)
China : An Intl. J.     Full-text available via subscription   (Followers: 18, SJR: 0.165, CiteScore: 0)
China Review Intl.     Full-text available via subscription   (Followers: 8)
Cinema J.     Full-text available via subscription   (Followers: 24)
Civil War History     Full-text available via subscription   (Followers: 19, SJR: 0.118, CiteScore: 0)
Colorado Review     Full-text available via subscription   (Followers: 1)
Comitatus : A J. of Medieval and Renaissance Studies     Full-text available via subscription   (Followers: 17)
Comparative Drama     Full-text available via subscription   (Followers: 4, SJR: 0.115, CiteScore: 0)
Comparative Technology Transfer and Society     Full-text available via subscription   (Followers: 3)
Conradiana     Full-text available via subscription   (Followers: 1)
Conservative Judaism     Full-text available via subscription   (Followers: 5)
Contagion : J. of Violence, Mimesis, and Culture     Full-text available via subscription   (Followers: 6, SJR: 0.101, CiteScore: 0)
Contemporary Pacific     Full-text available via subscription   (Followers: 8, SJR: 0.259, CiteScore: 0)
Contemporary Southeast Asia: A J. of Intl. and Strategic Affairs     Full-text available via subscription   (Followers: 21, SJR: 0.357, CiteScore: 1)
CR : The New Centennial Review     Full-text available via subscription   (Followers: 3, SJR: 0.126, CiteScore: 0)
Criticism     Full-text available via subscription   (Followers: 9, SJR: 0.126, CiteScore: 0)
Cross-Currents : East Asian History and Culture Review     Full-text available via subscription   (Followers: 3, SJR: 0.101, CiteScore: 0)
Cuban Studies     Full-text available via subscription   (Followers: 5)
Cultural Critique     Full-text available via subscription   (Followers: 9, SJR: 0.107, CiteScore: 0)
Demokratizatsiya: The J. of Post-Soviet Democratization     Full-text available via subscription   (Followers: 10, SJR: 0.447, CiteScore: 1)
Diaspora: A J. of Transnational Studies     Full-text available via subscription   (Followers: 10)
Dickens Quarterly     Full-text available via subscription   (Followers: 1)
Dictionaries : J. of the Dictionary Society of North America     Full-text available via subscription  
Digital Philology : A J. of Medieval Cultures     Full-text available via subscription   (Followers: 6)
Discourse     Full-text available via subscription   (Followers: 10)
Dublin James Joyce J.     Full-text available via subscription   (Followers: 1)
Early American Literature     Full-text available via subscription   (Followers: 6, SJR: 0.157, CiteScore: 0)
Economía     Full-text available via subscription   (Followers: 13)
Ecotone     Full-text available via subscription  
Education and Treatment of Children     Full-text available via subscription   (Followers: 2, SJR: 0.68, CiteScore: 1)
Éire-Ireland     Full-text available via subscription   (Followers: 7, SJR: 0.113, CiteScore: 0)
ELH     Full-text available via subscription   (Followers: 19, SJR: 0.64, CiteScore: 1)
Emily Dickinson J.     Full-text available via subscription   (Followers: 2, SJR: 0.111, CiteScore: 0)
English Literature in Transition 1880-1920     Full-text available via subscription   (Followers: 6, SJR: 0.123, CiteScore: 0)
ESC: English Studies in Canada     Full-text available via subscription   (Followers: 3, SJR: 0.107, CiteScore: 0)
ESQ: A J. of the American Renaissance     Full-text available via subscription   (Followers: 1, SJR: 0.139, CiteScore: 0)
Essays in Medieval Studies     Full-text available via subscription   (Followers: 17)
Eudora Welty Review     Full-text available via subscription  
Feminist Formations     Full-text available via subscription   (Followers: 4)
Film & History: An Interdisciplinary J. of Film and Television Studies     Full-text available via subscription   (Followers: 37, SJR: 0.1, CiteScore: 0)
Forum J.     Full-text available via subscription   (Followers: 1)
Fourth Genre: Explorations in Nonfiction     Full-text available via subscription   (Followers: 1, SJR: 0.1, CiteScore: 0)
Framework : The J. of Cinema and Media     Full-text available via subscription   (Followers: 22)
Franciscan Studies     Full-text available via subscription   (Followers: 4, SJR: 0.111, CiteScore: 0)
French Colonial History     Full-text available via subscription   (Followers: 19, SJR: 0.112, CiteScore: 0)
Future Anterior     Full-text available via subscription   (SJR: 0.107, CiteScore: 0)
Future of Children     Full-text available via subscription   (Followers: 5, SJR: 0.897, CiteScore: 2)
George Herbert J.     Full-text available via subscription  
German Studies Review     Full-text available via subscription   (Followers: 27, SJR: 0.118, CiteScore: 0)
Ghana Studies     Full-text available via subscription   (Followers: 15)
Goethe Yearbook     Full-text available via subscription   (Followers: 7)
Harvard J. of Asiatic Studies     Full-text available via subscription   (Followers: 13)
Hebrew Studies     Full-text available via subscription   (Followers: 6, SJR: 0.113, CiteScore: 0)
Helios     Full-text available via subscription   (Followers: 2, SJR: 0.101, CiteScore: 0)
Hemingway Review     Full-text available via subscription   (Followers: 4)
Henry James Review     Full-text available via subscription   (Followers: 3, SJR: 0.112, CiteScore: 0)
High School J.     Full-text available via subscription   (Followers: 2)
Hispania     Full-text available via subscription   (Followers: 7, SJR: 0.261, CiteScore: 0)
Hispanic Review     Full-text available via subscription   (Followers: 11, SJR: 0.1, CiteScore: 0)
Hispanófila     Full-text available via subscription   (Followers: 3, SJR: 0.113, CiteScore: 0)
Histoire sociale/Social history     Full-text available via subscription   (Followers: 8, SJR: 0.114, CiteScore: 0)
Historically Speaking     Full-text available via subscription   (Followers: 4)
Hopscotch: A Cultural Review     Full-text available via subscription   (Followers: 1)
Human Biology     Full-text available via subscription   (Followers: 9, SJR: 0.356, CiteScore: 1)
Human Rights Quarterly     Full-text available via subscription   (Followers: 63, SJR: 0.625, CiteScore: 1)
Humanity : An Intl. J. of Human Rights, Humanitarianism, and Development     Full-text available via subscription   (Followers: 18)
Information & Culture : A J. of History     Full-text available via subscription   (Followers: 32)
Intertexts     Full-text available via subscription   (Followers: 6)
Islamic Africa     Full-text available via subscription   (Followers: 3, SJR: 0.257, CiteScore: 0)
J. for the Study of Radicalism     Full-text available via subscription   (Followers: 7, SJR: 0.102, CiteScore: 0)
J. of American Folklore     Full-text available via subscription   (Followers: 3, SJR: 0.212, CiteScore: 0)
J. of Asian American Studies     Full-text available via subscription   (Followers: 5)
J. of Burma Studies     Full-text available via subscription   (Followers: 4, SJR: 0.157, CiteScore: 0)
J. of Canadian Studies/Revue d'études canadiennes     Full-text available via subscription   (Followers: 3, SJR: 0.137, CiteScore: 0)
J. of College Student Development     Full-text available via subscription   (Followers: 7, SJR: 0.806, CiteScore: 1)
J. of Colonialism and Colonial History     Full-text available via subscription   (Followers: 22)
J. of Democracy     Full-text available via subscription   (Followers: 52, SJR: 1.579, CiteScore: 3)
J. of Developing Areas     Full-text available via subscription   (Followers: 5)
J. of Dramatic Theory and Criticism     Full-text available via subscription   (Followers: 5)
J. of Early Christian Studies     Full-text available via subscription   (Followers: 16, SJR: 0.226, CiteScore: 0)
J. of Health Care for the Poor and Underserved     Full-text available via subscription   (Followers: 7, SJR: 0.649, CiteScore: 1)
J. of Higher Education, The     Full-text available via subscription   (Followers: 35, SJR: 1.213, CiteScore: 2)
J. of Individual Psychology     Full-text available via subscription   (Followers: 6)
J. of Japanese Studies     Full-text available via subscription   (Followers: 15, SJR: 0.162, CiteScore: 0)
J. of Jewish Identities     Full-text available via subscription   (Followers: 11)
J. of Korean Religions     Full-text available via subscription   (Followers: 3, SJR: 0.114, CiteScore: 0)
J. of Korean Studies     Full-text available via subscription   (Followers: 11, SJR: 0.175, CiteScore: 0)
J. of Late Antiquity     Full-text available via subscription   (Followers: 5)
J. of Latin American Geography     Full-text available via subscription   (Followers: 4)
J. of Military History     Full-text available via subscription   (Followers: 27)
J. of Modern Greek Studies     Full-text available via subscription   (Followers: 4, SJR: 0.337, CiteScore: 1)
J. of Narrative Theory     Full-text available via subscription   (Followers: 24, SJR: 0.129, CiteScore: 0)
J. of Policy History     Full-text available via subscription   (Followers: 13, SJR: 0.125, CiteScore: 0)
J. of Shi'a Islamic Studies     Full-text available via subscription   (Followers: 5, SJR: 0.101, CiteScore: 0)
J. of Slavic Linguistics     Full-text available via subscription   (Followers: 2)
J. of Song-Yuan Studies     Full-text available via subscription   (Followers: 8)
J. of the Civil War Era     Full-text available via subscription   (Followers: 10)
J. of the Early Republic     Full-text available via subscription   (Followers: 12, SJR: 0.19, CiteScore: 0)
J. of the History of Childhood and Youth     Full-text available via subscription   (Followers: 3)
J. of the History of Ideas     Full-text available via subscription   (Followers: 137, SJR: 0.239, CiteScore: 0)
J. of the History of Philosophy     Full-text available via subscription   (Followers: 44, SJR: 0.74, CiteScore: 1)
J. of the History of Sexuality     Full-text available via subscription   (Followers: 23)
J. of the Malaysian Branch of the Royal Asiatic Society     Full-text available via subscription   (Followers: 4)
J. of the Society of Christian Ethics     Full-text available via subscription   (Followers: 5, SJR: 0.14, CiteScore: 0)
J. of the Southwest     Full-text available via subscription   (SJR: 0.117, CiteScore: 0)
J. of Women's History     Full-text available via subscription   (Followers: 22, SJR: 0.143, CiteScore: 0)
J. of World History     Full-text available via subscription   (Followers: 26, SJR: 0.187, CiteScore: 0)
J19 : The J. of Nineteenth-Century Americanists     Full-text available via subscription   (Followers: 4)
Jeunesse: Young People, Texts, Cultures     Full-text available via subscription   (Followers: 4)
Joyce Studies Annual     Full-text available via subscription   (Followers: 2)
Kennedy Institute of Ethics J.     Full-text available via subscription   (Followers: 5, SJR: 0.368, CiteScore: 1)
Korean Studies     Full-text available via subscription   (Followers: 10)
Kritika: Explorations in Russian and Eurasian History     Full-text available via subscription   (Followers: 12, SJR: 0.283, CiteScore: 1)
L'Esprit Créateur     Full-text available via subscription   (Followers: 2, SJR: 0.117, CiteScore: 0)
La corónica : A J. of Medieval Hispanic Languages, Literatures, and Cultures     Full-text available via subscription   (Followers: 4)
Language     Full-text available via subscription   (Followers: 23, SJR: 1.101, CiteScore: 1)
Late Imperial China     Full-text available via subscription   (Followers: 9, SJR: 0.173, CiteScore: 0)
Latin American Music Review     Full-text available via subscription   (Followers: 4)
Latin American Research Review     Full-text available via subscription   (Followers: 14, SJR: 0.312, CiteScore: 0)
Latin American Theatre Review     Full-text available via subscription   (Followers: 1, SJR: 0.1, CiteScore: 0)
Le mouvement social     Full-text available via subscription   (Followers: 1, SJR: 0.119, CiteScore: 0)
Leviathan : A J. of Melville Studies     Full-text available via subscription   (Followers: 2, SJR: 0.12, CiteScore: 0)
Library Trends     Full-text available via subscription   (Followers: 415, SJR: 0.3, CiteScore: 0)
Literature and Medicine     Full-text available via subscription   (Followers: 7, SJR: 0.143, CiteScore: 0)
Logos: A J. of Catholic Thought and Culture     Full-text available via subscription   (Followers: 12, SJR: 0.11, CiteScore: 0)
Magic, Ritual, and Witchcraft     Full-text available via subscription   (Followers: 7, SJR: 0.111, CiteScore: 0)
Manoa     Full-text available via subscription  
Marvels & Tales     Full-text available via subscription   (Followers: 2, SJR: 0.114, CiteScore: 0)
Mechademia     Full-text available via subscription   (Followers: 2)
Mediaevalia     Full-text available via subscription   (Followers: 1)
Merrill-Palmer Quarterly     Full-text available via subscription   (Followers: 1, SJR: 0.677, CiteScore: 1)
MFS Modern Fiction Studies     Full-text available via subscription   (Followers: 25, SJR: 0.186, CiteScore: 0)
Milton Studies     Full-text available via subscription   (Followers: 3)
Missouri Review     Full-text available via subscription   (Followers: 2, SJR: 0.1, CiteScore: 0)
MLN     Full-text available via subscription   (Followers: 9, SJR: 0.128, CiteScore: 0)
Modernism/modernity     Full-text available via subscription   (Followers: 33, SJR: 0.188, CiteScore: 0)
Monumenta Nipponica     Full-text available via subscription   (Followers: 7, SJR: 0.101, CiteScore: 0)
Mosaic : a journal for the interdisciplinary study of literature     Full-text available via subscription   (Followers: 9, SJR: 0.129, CiteScore: 0)
Mouseion: J. of the Classical Association of Canada     Full-text available via subscription   (Followers: 14)
Nabokov Studies     Full-text available via subscription  
Narrative     Full-text available via subscription   (Followers: 26, SJR: 0.305, CiteScore: 1)
Narrative Inquiry in Bioethics     Full-text available via subscription   (Followers: 2, SJR: 0.171, CiteScore: 0)
New England Review     Full-text available via subscription   (SJR: 0.1, CiteScore: 0)
New Hibernia Review     Full-text available via subscription   (Followers: 1)
New Literary History     Full-text available via subscription   (Followers: 35, SJR: 0.83, CiteScore: 2)
Northeast African Studies     Full-text available via subscription   (Followers: 2, SJR: 0.118, CiteScore: 0)
Notes     Full-text available via subscription   (Followers: 12, SJR: 0.136, CiteScore: 0)
Nuevo Texto Crítico     Full-text available via subscription   (Followers: 1)
Oceanic Linguistics     Full-text available via subscription   (Followers: 5, SJR: 0.232, CiteScore: 0)
Ohio History     Full-text available via subscription   (Followers: 5)
Ohio Valley History     Full-text available via subscription  
Oral Tradition     Full-text available via subscription   (Followers: 2)
Palimpsest : A J. on Women, Gender, and the Black Intl.     Full-text available via subscription   (Followers: 1)
Parergon     Full-text available via subscription   (Followers: 1, SJR: 0.123, CiteScore: 0)
Partial Answers: J. of Literature and the History of Ideas     Full-text available via subscription   (Followers: 4, SJR: 0.166, CiteScore: 0)
Perspectives in Biology and Medicine     Full-text available via subscription   (Followers: 4, SJR: 0.258, CiteScore: 0)
Philip Roth Studies     Full-text available via subscription   (Followers: 2)
Philippine Studies     Full-text available via subscription   (Followers: 2, SJR: 0.18, CiteScore: 0)

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Journal Cover
Advertising & Society Review
Number of Followers: 12  
 
  Full-text available via subscription Subscription journal
ISSN (Online) 1534-7311
Published by Project MUSE Homepage  [293 journals]
  • Editorial Introduction
    • Abstract: For 2018's first issue, Advertising & Society Quarterly perhaps will take a place similar to what German philosopher Walter Benjamin called the "Angel of History": a figure that is situated in a turbulent present that keeps one eye on the past while being pressed into the future.1Benjamin conceived the "Angel of History" in the middle of World War II after the troubling years following World War I. The world had to sift through the rubble of World War I. There were tremendous efforts to fight economic collapse in some countries after World War I and then globally during the Great Depression. Parts of the world also saw the rise of fascism rooted in fear and hatred of particular segments of society. This "Angel of ... Read More
      Keywords: Advertising; African American women executives; Advertising executives
      PubDate: 2018-06-05T00:00:00-05:00
       
  • Reprint Retrospective—"Historical Roots of Consumer Culture" from
           Advertising, The Uneasy Persuasion
    • Abstract: Cover of Michael Schudson's Book Advertising, The Uneasy Persuasion. Go to Reprint of Advertising, The Uneasy Persuasion.Professor Michael Schudson is one of the world's most prominent scholars of journalism, mass media, and consumer culture. To feature his classic book on advertising and to encourage reflection on advertising's place in American consumer culture, Advertising & Society Quarterly is reprinting Chapter 5 on the "Historical Roots of Consumer Culture" from Schudson's book Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society (Basic Books, 1984/1986).Today, when individual and community identities are influenced heavily by consumer culture that permeates through advertising and mass ... Read More
      Keywords: Advertising; African American women executives; Advertising executives
      PubDate: 2018-06-05T00:00:00-05:00
       
  • Advertising Leadership and Climate Change: The Efficacy of Industry
           Professionals to Address Climate Issues
    • Abstract: A Brief Introduction from the
      Authors .Plant-for-the-Planet Ad to Encourage Donations to Plant Trees.1The vast preponderance of evidence, based on years of research conducted by a wide array of different investigators at many institutions, clearly indicates that global climate change is real, it is caused largely by human activities, and the need to take action is urgent.Many scientists have examined the preponderance of evidence surrounding climate change and concluded that human behaviors are largely responsible for this age of rising sea levels, extreme weather events, rapidly melting glaciers and ice caps, and marked shifts in species range.3The advertising industry bears substantial responsibility for this ... Read More
      Keywords: Advertising; African American women executives; Advertising executives
      PubDate: 2018-06-05T00:00:00-05:00
       
  • Roundtable on Social Media and Advertising: Part II
    • Abstract: Introduction to Roundtable Goals and Participants.This video details the goals of the Roundtable on Social Media and Advertising: define social media, discuss social media's place in advertising, debate where power rests in social media, and how social media in advertising shapes identity and community. Each of the participants provides an introduction.Defining Brand Identity.To continue the Roundtable on Social Media and Advertising from Part I, participants in this segment focus on the issue of brand identity and how it is communicated. On the one hand, as prominent cultural studies scholar Stuart Hall once asserted, identity can be seen as a journey; it is something that changes depending on a given context.1 On ... Read More
      Keywords: Advertising; African American women executives; Advertising executives
      PubDate: 2018-06-05T00:00:00-05:00
       
  • #WomenNotObjects: Madonna Badger Takes on Objectification
    • Abstract: Madonna Badger is the founder and chief creative officer of Badger & Winters, a New York-based branding and design agency known for its authentic, empowering style of communication with women. Founded in 2009 with partner Jim Winters, who helmed marketing at Vogue and is an expert in women's brands, the agency specializes in creating powerful ideas that establish enduring emotional connections with female consumers.1 Badger & Winters champions new creative approaches in advertising to combat the long-standing problem of sexual objectification, and Madonna Badger is credited with leading an industry-wide effort to improve the representation of girls and women. Prior to founding her own agency, a forerunner of Badger ... Read More
      Keywords: Advertising; African American women executives; Advertising executives
      PubDate: 2018-06-05T00:00:00-05:00
       
  • Author Meets Critics: Pioneering African-American Women in the Advertising
           Business
    • Abstract: Introduction to Judy Foster Davis and Participants, Inspiration for the Book.Judy Foster Davis describes the inspiration for her book Pioneering African-American Women in the Advertising Business: Biographies of MAD Black WOMEN (Routledge, 2017): there was a significant lack of representation of Black women in advertising history and the Advertising Hall of Fame. Davis sought to tell Black women advertisers' stories.On Using a Biographical Narrative Method and Various Archives.Judy Foster Davis explains how and why she used a biographical narrative method to shed light on pioneering African-American women's work in advertising. For Davis, along with traditional archival methods, relying on interviews with the women ... Read More
      Keywords: Advertising; African American women executives; Advertising executives
      PubDate: 2018-06-05T00:00:00-05:00
       
  • Exploring Advertising History in Online Archives
    • Abstract: One of the wonderful ways to engage students with history is to encourage them to study advertisements. When advertising took off about 100 years ago, it helped shape the United States into the modern society that is instantly recognizable to us all today. This familiarity sparks interest in students, who can open a kitchen cabinet or consider their own branded identity for their research project in my upper-level undergraduate class at Monmouth University on "The Cultural History of Advertising in the United States." In this course, brand name products introduced in the early 20th century offer students the opportunity to trace history and branding messages.Children as young as two are familiar with logos, but ... Read More
      Keywords: Advertising; African American women executives; Advertising executives
      PubDate: 2018-06-05T00:00:00-05:00
       
 
 
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