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Publisher: Project MUSE   (Total: 294 journals)

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Showing 1 - 200 of 294 Journals sorted alphabetically
Ab Imperio     Full-text available via subscription   (Followers: 1, SJR: 0.405, h-index: 4)
Advertising & Society Review     Full-text available via subscription   (Followers: 12)
African Economic History     Full-text available via subscription   (Followers: 9)
Alabama Review     Full-text available via subscription  
American Annals of the Deaf     Full-text available via subscription   (Followers: 11, SJR: 0.404, h-index: 31)
American Book Review     Full-text available via subscription   (Followers: 6, SJR: 0.102, h-index: 1)
American Catholic Studies     Full-text available via subscription  
American Periodicals : A J. of History, Criticism, and Bibliography     Full-text available via subscription   (Followers: 7, SJR: 0.129, h-index: 2)
American Studies     Full-text available via subscription   (Followers: 21)
Anales Galdosianos     Full-text available via subscription  
Anthropologica     Full-text available via subscription   (Followers: 4, SJR: 0.172, h-index: 12)
Anthropological Quarterly     Full-text available via subscription   (Followers: 61, SJR: 0.995, h-index: 30)
Appalachian Heritage     Full-text available via subscription   (Followers: 5)
Archives of Asian Art     Full-text available via subscription   (Followers: 8, SJR: 0.101, h-index: 3)
Arizona J. of Hispanic Cultural Studies     Full-text available via subscription   (Followers: 3)
Arizona Quarterly: A J. of American Literature, Culture, and Theory     Full-text available via subscription   (Followers: 12)
Arthuriana     Full-text available via subscription   (Followers: 5, SJR: 0.172, h-index: 4)
ASEAN Economic Bulletin     Full-text available via subscription   (Followers: 5)
Asia Policy     Full-text available via subscription   (Followers: 6)
Asian Bioethics Review     Full-text available via subscription   (Followers: 1)
Asian Music     Full-text available via subscription   (Followers: 11)
Asian Perspectives     Full-text available via subscription   (Followers: 9, SJR: 0.165, h-index: 21)
Asian Theatre J.     Full-text available via subscription   (Followers: 4, SJR: 0.1, h-index: 6)
AUDEM : The Intl. J. of Higher Education and Democracy     Full-text available via subscription   (Followers: 9)
Azalea: J. of Korean Literature & Culture     Full-text available via subscription   (Followers: 4)
Biography     Full-text available via subscription   (Followers: 18, SJR: 0.23, h-index: 14)
Brookings Trade Forum     Full-text available via subscription   (Followers: 3)
Brookings-Wharton Papers on Financial Services     Full-text available via subscription   (Followers: 3)
Brookings-Wharton Papers on Urban Affairs     Full-text available via subscription   (Followers: 8)
Buddhist-Christian Studies     Full-text available via subscription   (Followers: 7)
Buildings & Landscapes: J. of the Vernacular Architecture Forum     Full-text available via subscription   (Followers: 13, SJR: 0.101, h-index: 2)
Bulletin of Medieval Canon Law     Full-text available via subscription   (Followers: 2)
Bulletin of the Comediantes     Full-text available via subscription   (Followers: 2, SJR: 0.1, h-index: 4)
Calíope : J. of the Society for Renaissance and Baroque Hispanic Poetry     Full-text available via subscription   (Followers: 1)
Canadian Ethnic Studies     Full-text available via subscription   (Followers: 3)
Canadian J. of Information and Library Science     Full-text available via subscription   (Followers: 255, SJR: 0.197, h-index: 12)
Canadian J. of Linguistics / La revue canadienne de linguistique     Full-text available via subscription   (Followers: 8, SJR: 0.139, h-index: 14)
Canadian J. of Philosophy     Full-text available via subscription   (Followers: 19, SJR: 0.265, h-index: 14)
Canadian Review of Comparative Literature / Revue Canadienne de Littérature Comparée     Full-text available via subscription   (Followers: 1, SJR: 0.1, h-index: 1)
Canadian Theatre Review     Full-text available via subscription   (Followers: 3, SJR: 0.101, h-index: 3)
Caribbean Studies     Full-text available via subscription   (Followers: 11)
Catholic Historical Review     Full-text available via subscription   (Followers: 15, SJR: 0.102, h-index: 8)
Cervantes : Bulletin of the Cervantes Society of America     Full-text available via subscription   (Followers: 1)
China : An Intl. J.     Full-text available via subscription   (Followers: 16, SJR: 0.181, h-index: 7)
China Review Intl.     Full-text available via subscription   (Followers: 8)
Cinema J.     Full-text available via subscription   (Followers: 20)
Civil War History     Full-text available via subscription   (Followers: 19, SJR: 0.176, h-index: 10)
Colorado Review     Full-text available via subscription   (Followers: 1)
Comitatus : A J. of Medieval and Renaissance Studies     Full-text available via subscription   (Followers: 16)
Comparative Drama     Full-text available via subscription   (Followers: 4, SJR: 0.114, h-index: 5)
Comparative Technology Transfer and Society     Full-text available via subscription   (Followers: 3)
Conradiana     Full-text available via subscription   (Followers: 1, SJR: 0.101, h-index: 3)
Conservative Judaism     Full-text available via subscription   (Followers: 5)
Contagion : J. of Violence, Mimesis, and Culture     Full-text available via subscription   (Followers: 8, SJR: 0.101, h-index: 2)
Contemporary Pacific     Full-text available via subscription   (Followers: 9, SJR: 0.345, h-index: 25)
Contemporary Southeast Asia: A J. of Intl. and Strategic Affairs     Full-text available via subscription   (Followers: 18, SJR: 0.277, h-index: 4)
CR : The New Centennial Review     Full-text available via subscription   (SJR: 0.15, h-index: 12)
Criticism     Full-text available via subscription   (Followers: 10, SJR: 0.1, h-index: 13)
Cross-Currents : East Asian History and Culture Review     Full-text available via subscription   (Followers: 3)
Cuban Studies     Full-text available via subscription   (Followers: 6)
Cultural Critique     Full-text available via subscription   (Followers: 8, SJR: 0.124, h-index: 16)
Demokratizatsiya: The J. of Post-Soviet Democratization     Full-text available via subscription   (Followers: 8, SJR: 0.414, h-index: 15)
Diaspora: A J. of Transnational Studies     Full-text available via subscription   (Followers: 11)
Dickens Quarterly     Full-text available via subscription   (Followers: 1, SJR: 0.1, h-index: 4)
Dictionaries : J. of the Dictionary Society of North America     Full-text available via subscription  
Digital Philology : A J. of Medieval Cultures     Full-text available via subscription   (Followers: 4)
Discourse     Full-text available via subscription   (Followers: 8)
Dublin James Joyce J.     Full-text available via subscription   (Followers: 1)
Early American Literature     Full-text available via subscription   (Followers: 7, SJR: 0.139, h-index: 10)
Economía     Full-text available via subscription   (Followers: 14)
Ecotone     Full-text available via subscription  
Education and Treatment of Children     Full-text available via subscription   (Followers: 3, SJR: 0.619, h-index: 25)
Éire-Ireland     Full-text available via subscription   (Followers: 8, SJR: 0.124, h-index: 8)
ELH     Full-text available via subscription   (Followers: 17, SJR: 0.168, h-index: 14)
Emily Dickinson J.     Full-text available via subscription   (Followers: 3, SJR: 0.111, h-index: 4)
English Literature in Transition 1880-1920     Full-text available via subscription   (Followers: 6, SJR: 0.131, h-index: 5)
ESC: English Studies in Canada     Full-text available via subscription   (Followers: 3, SJR: 0.101, h-index: 6)
ESQ: A J. of the American Renaissance     Full-text available via subscription   (Followers: 1, SJR: 0.157, h-index: 6)
Essays in Medieval Studies     Full-text available via subscription   (Followers: 19)
Eudora Welty Review     Full-text available via subscription  
Feminist Formations     Full-text available via subscription   (Followers: 3)
Film & History: An Interdisciplinary J. of Film and Television Studies     Full-text available via subscription   (Followers: 36, SJR: 0.1, h-index: 2)
Forum J.     Full-text available via subscription  
Fourth Genre: Explorations in Nonfiction     Full-text available via subscription   (Followers: 1, SJR: 0.1, h-index: 1)
Framework : The J. of Cinema and Media     Full-text available via subscription   (Followers: 19)
Franciscan Studies     Full-text available via subscription   (Followers: 6, SJR: 0.101, h-index: 1)
French Colonial History     Full-text available via subscription   (Followers: 20, SJR: 0.101, h-index: 3)
Future Anterior     Full-text available via subscription   (Followers: 1, SJR: 0.101, h-index: 2)
Future of Children     Full-text available via subscription   (Followers: 4, SJR: 1.68, h-index: 62)
George Herbert J.     Full-text available via subscription  
German Studies Review     Full-text available via subscription   (Followers: 25, SJR: 0.116, h-index: 9)
Ghana Studies     Full-text available via subscription   (Followers: 15)
Goethe Yearbook     Full-text available via subscription   (Followers: 6)
Harvard J. of Asiatic Studies     Full-text available via subscription   (Followers: 11)
Hebrew Studies     Full-text available via subscription   (Followers: 3, SJR: 0.13, h-index: 2)
Helios     Full-text available via subscription   (Followers: 1, SJR: 0.111, h-index: 8)
Hemingway Review     Full-text available via subscription   (Followers: 3)
Henry James Review     Full-text available via subscription   (Followers: 3, SJR: 0.178, h-index: 8)
High School J.     Full-text available via subscription   (Followers: 2)
Hispania     Full-text available via subscription   (Followers: 8, SJR: 0.258, h-index: 5)
Hispanic Review     Full-text available via subscription   (Followers: 12, SJR: 0.177, h-index: 5)
Hispanófila     Full-text available via subscription   (Followers: 3, SJR: 0.1, h-index: 3)
Histoire sociale/Social history     Full-text available via subscription   (Followers: 9, SJR: 0.115, h-index: 8)
Historically Speaking     Full-text available via subscription   (Followers: 3)
Hopscotch: A Cultural Review     Full-text available via subscription  
Human Biology     Full-text available via subscription   (Followers: 7, SJR: 0.562, h-index: 45)
Human Rights Quarterly     Full-text available via subscription   (Followers: 61, SJR: 0.428, h-index: 46)
Humanity : An Intl. J. of Human Rights, Humanitarianism, and Development     Full-text available via subscription   (Followers: 15)
Information & Culture : A J. of History     Full-text available via subscription   (Followers: 32)
Intertexts     Full-text available via subscription   (Followers: 8)
Islamic Africa     Full-text available via subscription   (Followers: 3)
J. for the Study of Radicalism     Full-text available via subscription   (Followers: 6, SJR: 0.137, h-index: 3)
J. of American Folklore     Full-text available via subscription   (Followers: 4, SJR: 0.198, h-index: 15)
J. of Asian American Studies     Full-text available via subscription   (Followers: 3)
J. of Burma Studies     Full-text available via subscription   (Followers: 4, SJR: 0.175, h-index: 3)
J. of Canadian Studies/Revue d'études canadiennes     Full-text available via subscription   (Followers: 4, SJR: 0.175, h-index: 10)
J. of College Student Development     Full-text available via subscription   (Followers: 8, SJR: 0.615, h-index: 47)
J. of Colonialism and Colonial History     Full-text available via subscription   (Followers: 22)
J. of Democracy     Full-text available via subscription   (Followers: 46, SJR: 1.815, h-index: 56)
J. of Developing Areas     Full-text available via subscription   (Followers: 6)
J. of Dramatic Theory and Criticism     Full-text available via subscription   (Followers: 4)
J. of Early Christian Studies     Full-text available via subscription   (Followers: 19, SJR: 0.252, h-index: 15)
J. of Health Care for the Poor and Underserved     Full-text available via subscription   (Followers: 6, SJR: 0.569, h-index: 42)
J. of Higher Education, The     Full-text available via subscription   (Followers: 33, SJR: 1.189, h-index: 57)
J. of Individual Psychology     Full-text available via subscription   (Followers: 4)
J. of Japanese Studies     Full-text available via subscription   (Followers: 12, SJR: 0.182, h-index: 13)
J. of Jewish Identities     Full-text available via subscription   (Followers: 10)
J. of Korean Religions     Full-text available via subscription   (Followers: 4, SJR: 0.101, h-index: 1)
J. of Korean Studies     Full-text available via subscription   (Followers: 10, SJR: 0.169, h-index: 3)
J. of Late Antiquity     Full-text available via subscription   (Followers: 4)
J. of Latin American Geography     Full-text available via subscription   (Followers: 3, SJR: 0.165, h-index: 15)
J. of Military History     Full-text available via subscription   (Followers: 28)
J. of Modern Greek Studies     Full-text available via subscription   (Followers: 4, SJR: 0.205, h-index: 11)
J. of Narrative Theory     Full-text available via subscription   (Followers: 25, SJR: 0.11, h-index: 7)
J. of Policy History     Full-text available via subscription   (Followers: 13, SJR: 0.116, h-index: 2)
J. of Shi'a Islamic Studies     Full-text available via subscription   (Followers: 4, SJR: 0.119, h-index: 2)
J. of Slavic Linguistics     Full-text available via subscription   (Followers: 2)
J. of Song-Yuan Studies     Full-text available via subscription   (Followers: 4, SJR: 0.102, h-index: 1)
J. of the Civil War Era     Full-text available via subscription   (Followers: 9)
J. of the Early Republic     Full-text available via subscription   (Followers: 10, SJR: 0.144, h-index: 11)
J. of the History of Childhood and Youth     Full-text available via subscription   (Followers: 2)
J. of the History of Ideas     Full-text available via subscription   (Followers: 124, SJR: 0.143, h-index: 24)
J. of the History of Philosophy     Full-text available via subscription   (Followers: 47, SJR: 0.482, h-index: 15)
J. of the History of Sexuality     Full-text available via subscription   (Followers: 25, SJR: 0.102, h-index: 21)
J. of the Malaysian Branch of the Royal Asiatic Society     Full-text available via subscription   (Followers: 5)
J. of the Society of Christian Ethics     Full-text available via subscription   (Followers: 5, SJR: 0.108, h-index: 6)
J. of the Southwest     Full-text available via subscription   (Followers: 1, SJR: 0.109, h-index: 6)
J. of Women's History     Full-text available via subscription   (Followers: 20, SJR: 0.119, h-index: 15)
J. of World History     Full-text available via subscription   (Followers: 27, SJR: 0.137, h-index: 25)
J19 : The J. of Nineteenth-Century Americanists     Full-text available via subscription   (Followers: 3)
James Joyce Quarterly     Full-text available via subscription   (Followers: 7, SJR: 0.1, h-index: 3)
Jeunesse: Young People, Texts, Cultures     Full-text available via subscription   (Followers: 2)
Joyce Studies Annual     Full-text available via subscription   (Followers: 2)
Kennedy Institute of Ethics J.     Full-text available via subscription   (Followers: 5, SJR: 0.473, h-index: 32)
Korean Studies     Full-text available via subscription   (Followers: 10)
Kritika: Explorations in Russian and Eurasian History     Full-text available via subscription   (Followers: 11, SJR: 0.432, h-index: 16)
L'Esprit Créateur     Full-text available via subscription   (Followers: 3, SJR: 0.103, h-index: 5)
La corónica : A J. of Medieval Hispanic Languages, Literatures, and Cultures     Full-text available via subscription   (Followers: 4)
Language     Full-text available via subscription   (Followers: 25, SJR: 1.678, h-index: 54)
Late Imperial China     Full-text available via subscription   (Followers: 8, SJR: 0.104, h-index: 8)
Latin American Music Review     Full-text available via subscription   (Followers: 4)
Latin American Theatre Review     Full-text available via subscription   (Followers: 1, SJR: 0.1, h-index: 2)
Le mouvement social     Full-text available via subscription   (Followers: 1, SJR: 0.125, h-index: 7)
Leviathan : A J. of Melville Studies     Full-text available via subscription   (Followers: 1, SJR: 0.1, h-index: 2)
Library Trends     Full-text available via subscription   (Followers: 376, SJR: 0.357, h-index: 34)
Literature and Medicine     Full-text available via subscription   (Followers: 7, SJR: 0.117, h-index: 12)
Logos: A J. of Catholic Thought and Culture     Full-text available via subscription   (Followers: 15, SJR: 0.102, h-index: 4)
Magic, Ritual, and Witchcraft     Full-text available via subscription   (Followers: 10)
Manoa     Full-text available via subscription  
Marvels & Tales     Full-text available via subscription   (Followers: 3)
Mechademia     Full-text available via subscription   (Followers: 2)
Mediaevalia     Full-text available via subscription   (Followers: 1)
Merrill-Palmer Quarterly     Full-text available via subscription   (Followers: 1, SJR: 0.79, h-index: 52)
MFS Modern Fiction Studies     Full-text available via subscription   (Followers: 23, SJR: 0.13, h-index: 15)
Milton Studies     Full-text available via subscription   (Followers: 2, SJR: 0.12, h-index: 7)
Missouri Review     Full-text available via subscription   (Followers: 1)
MLN     Full-text available via subscription   (Followers: 10, SJR: 0.139, h-index: 9)
Modernism/modernity     Full-text available via subscription   (Followers: 32, SJR: 0.129, h-index: 14)
Monumenta Nipponica     Full-text available via subscription   (Followers: 6, SJR: 0.101, h-index: 8)
Mosaic : a journal for the interdisciplinary study of literature     Full-text available via subscription   (Followers: 8, SJR: 0.126, h-index: 9)
Mouseion: J. of the Classical Association of Canada     Full-text available via subscription   (Followers: 11)
Nabokov Studies     Full-text available via subscription  
Narrative     Full-text available via subscription   (Followers: 25, SJR: 0.215, h-index: 17)
Narrative Inquiry in Bioethics     Full-text available via subscription   (Followers: 2)
New England Review     Full-text available via subscription   (SJR: 0.104, h-index: 2)
New Hibernia Review     Full-text available via subscription   (Followers: 2)
New Literary History     Full-text available via subscription   (Followers: 35, SJR: 0.84, h-index: 21)
Northeast African Studies     Full-text available via subscription   (Followers: 3, SJR: 0.148, h-index: 4)
Notes     Full-text available via subscription   (Followers: 12, SJR: 0.131, h-index: 6)
Nuevo Texto Crítico     Full-text available via subscription   (Followers: 1)
Oceanic Linguistics     Full-text available via subscription   (Followers: 6, SJR: 0.175, h-index: 13)
Ohio History     Full-text available via subscription   (Followers: 6)
Ohio Valley History     Full-text available via subscription  
Oral Tradition     Full-text available via subscription   (Followers: 1)
Palimpsest : A J. on Women, Gender, and the Black Intl.     Full-text available via subscription  
Parergon     Full-text available via subscription   (Followers: 2, SJR: 0.111, h-index: 6)
Partial Answers: J. of Literature and the History of Ideas     Full-text available via subscription   (Followers: 6, SJR: 0.111, h-index: 7)
Perspectives in Biology and Medicine     Full-text available via subscription   (Followers: 6, SJR: 0.295, h-index: 38)
Philip Roth Studies     Full-text available via subscription   (Followers: 3)
Philippine Studies     Full-text available via subscription   (Followers: 2, SJR: 0.216, h-index: 5)

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Journal Cover Advertising & Society Review
  [12 followers]  Follow
    
   Full-text available via subscription Subscription journal
   ISSN (Online) 1534-7311
   Published by Project MUSE Homepage  [294 journals]
  • Editorial Introduction
    • Abstract: The editors discuss issue 18.1. In this editorial introduction, editors William “Mack” O’Barr and Edward Timke discuss the launch of Advertising & Society Quarterly (ASQ). O’Barr details the emergence of ASQ, which has roots going back to O’Barr’s founding of Advertising & Society Review (A&SR) in 2000. A&SR was the first journal dedicated to the study of advertising’s place in society, culture, history, and the economy. ASQ’s vision is to continue to ask important questions about advertising’s various roles in the world. What distinguishes the new journal is the integration of digital features that bring the discussion of advertising and society to life. Timke provides a brief overview of this first ... Read More
      Keywords: Advertising; Men in advertising; Women in advertising; Gender identity in advertising; Timke, Edward; O'Barr, William M.; Greenberg, Bob,; Customer services; Marketing
      PubDate: 2017-04-01T00:00:00-05:00
       
  • A New Take on Digital Advertising: Theory, History, and Society
    • Abstract: A brief introduction from the author. Digital advertising in no way lacks for attention. We’ve all heard about, seen, and interacted with it. And we’ve read and heard innumerable prognostications and evaluations of it as well. Yet, like digital advertising itself, the jury is still out regarding how best to make sense of it and understand its significance. While it is important to keep up with new developments, it has become increasingly important as well to step back and consider what we know, how we know what we know, and in what ways we can expand what and how we know digital advertising. Accordingly, the goal of this article is not simply to summarize what has already been said and written about ... Read More
      Keywords: Advertising; Men in advertising; Women in advertising; Gender identity in advertising; Timke, Edward; O'Barr, William M.; Greenberg, Bob,; Customer services; Marketing
      PubDate: 2017-04-01T00:00:00-05:00
       
  • “Bring Them Back Alive!”: Fear and the Macabre in US
           Automobile Tire Advertising
    • Abstract: A brief introduction from the author. Starting in the 1920s, tire companies consistently distinguished themselves by preying upon fears of catastrophe. No other industry so directly linked their products to danger and asserted that purchasing their item could save lives. Sometimes the warnings were only suggestive, with images of children in the rain or a couple leaving the hospital with a newborn. Others left no room for interpretation; they featured shattered vehicles, hospitalized victims, and direct language that clearly conveyed the life-and-death choices facing consumers. Against a backdrop of more banal tire ads which focused on technical or design features, these ads playing on base ... Read More
      Keywords: Advertising; Men in advertising; Women in advertising; Gender identity in advertising; Timke, Edward; O'Barr, William M.; Greenberg, Bob,; Customer services; Marketing
      PubDate: 2017-04-01T00:00:00-05:00
       
  • Roundtable on Digital Advertising: Part I
    • Abstract: Roundtable on Digital Advertising, Part I. Advertising & Society Quarterly’s first roundtable centered its discussion on the definitions and implications of the term “digital advertising.” Since the birth of the Internet in the 1990s and the advent of smartphones and social media platforms in the mid-2000s, participants agreed that digital advertising exemplifies the industry’s ability to adapt its tactics and approaches in a changing media and technology environment. Further, participants stated that gone is the day of selling to a mass audience and hoping broad advertising messages resonate with diverse segments of society. Rather, what makes “digital” powerful is its ability to target niche ... Read More
      Keywords: Advertising; Men in advertising; Women in advertising; Gender identity in advertising; Timke, Edward; O'Barr, William M.; Greenberg, Bob,; Customer services; Marketing
      PubDate: 2017-04-01T00:00:00-05:00
       
  • Interview with Bob Greenberg
    • Abstract: Interview with Bob Greenberg. Bob Greenberg is a pioneer in advertising and communication. As Founder, Chairman, and CEO of R/GA, Greenberg has transformed a motion graphics and video production company (founded in 1977) into an award-winning global firm that leverages technologies and communication tools to help its clients reach their audiences and solve various problems. In the following interview, Greenberg weaves stories and examples from his life and career to define what “digital” means for advertising. He describes R/GA’s place in digital advertising’s evolution. He also explains how technology, data, creativity, art, and inspiring workspaces can and should come together to push agencies ... Read More
      Keywords: Advertising; Men in advertising; Women in advertising; Gender identity in advertising; Timke, Edward; O'Barr, William M.; Greenberg, Bob,; Customer services; Marketing
      PubDate: 2017-04-01T00:00:00-05:00
       
  • Author Meets Critics—The Aisles Have Eyes
    • Abstract: Author Meets Critics—The Aisles Have Eyes. Advertising & Society Quarterly is now bringing books to life through a new review format called “Author Meets Critics” (AMC). Pulling from a tradition that the journal’s editors have seen at academic meetings and book talks on university campuses, AMC records a conversation with a book author and academic and industry experts (serving as the “critics”) who discuss the book and how it helps us understand advertising’s place in society, culture, history, and the economy. The first AMC segment discusses Joseph Turow’s book The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power (Yale University Press, 2017). As is ... Read More
      Keywords: Advertising; Men in advertising; Women in advertising; Gender identity in advertising; Timke, Edward; O'Barr, William M.; Greenberg, Bob,; Customer services; Marketing
      PubDate: 2017-04-01T00:00:00-05:00
       
  • Teaching Digital Analytics with Google’s AEK
    • Abstract: Advertising education is in constant evolution to better meet the needs of future professionals in an ever-changing advertising business. With the proliferation of digital media, vast amounts of user data are cumulated as a byproduct of normal media consumption, and by appropriate privacy protection, they are a gold mine for consumer insights. When users visit a website, search for a product online, make a post on Facebook, buy a product online, or use a location-based service from a smartphone, they leave their digital footprints. Such real-time data have greatly benefited the operations of numerous websites and mobile apps, the services of major research firms such as Nielsen and comScore, and the business ... Read More
      Keywords: Advertising; Men in advertising; Women in advertising; Gender identity in advertising; Timke, Edward; O'Barr, William M.; Greenberg, Bob,; Customer services; Marketing
      PubDate: 2017-04-01T00:00:00-05:00
       
 
 
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